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Since its inception, BUCK has distinguished architects as key clients because of their sensibility and understanding of light and space and their interconnectedness. In addition to direct collaboration with architects, BUCK uses architecture as a tool for developing its own brand and recognizability. Thus, at his first presentation at the largest international fair of lighting in Frankfurt 2010, the company presented the concept of broken light air, by Vesna Pejović, for which she was awarded the IF Corporate design award 2010. In the period 2014-2018, BUCK presented a box of authors Bogdan Slavica at the Light + Building Fair in Frankfurt, which at the very beginning was of great

interest. The stand was open on all four sides, with elements of wood that give the impression of ease and space of the room. Internal continents are divided into fields of BUCK specialization (architectural, medical, street lighting), leaving visitors and hosts plenty of space to explore and highlight the aesthetic and light effects of the exhibits. Although not standard practice, the BUCK decided to appear with the same case in 2016, where the construction itself suffered minor changes by adding a room for exhibits and three wooden pillars for the then new program of

street lamps, and in 2018, by including greenhouses zone, the concept of lighting in the horticulture was promoted. In this way, by maintaining a recognizable stand concept, it contributed to the strengthening of the BUCK brand, with the impression that the space is new, refreshed and completely different from that presented in the previous years. The 2014 and 2016 stand boards have received the Iconic Design Award, the German Design Award - Special Commendation and the ULUPUDS Award Aleksandar Šaletić. BUCK is a manufacturer of luminaires and innovative lighting solutions for architectural, medical, street, outdoor, public, sports and industrial lighting.

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